Building & Selling AI

App (topic)

Last updated 2026-09-22

What's new

2026-09-22
  • Nicholas Cole emphasizes creating a "digital brain" (a collection of your unique stories, opinions, and ideas) to stand out in the AI era and build trust with your audience.
  • He argues that SaaS (software you pay for monthly online) companies can still have a "moat" (a competitive advantage) if they have a unique point of view or methodology driving their product.
  • Cole believes that most generic writing, or "AI slop" (content that feels impersonal and unoriginal), is unoriginal and not attributable to any one individual, making it less valuable.
  • He suggests that understanding the long-term value of your content before creating it can help you invest your time more effectively.
2026-09-16
  • Software factories use AI agents (computer programs that can perform tasks) to build software quickly and efficiently, like an assembly line.
  • They're "model and harness agnostic," meaning they can work with any AI model or tool, focusing on workflow, skills, and domain knowledge.
  • Software factories aim to maximize AI capabilities and speed up development, allowing you to ship high-quality software quickly.
  • They involve creating a structured process, like isolating new features in separate branches to avoid conflicts, to streamline software development.
2026-09-10
  • You can use an AI tool called Base 44 (a website and app builder) to create beautiful websites and apps by showing it examples of designs you like from places like Stripe, Apple, or Duolingo.
  • Base 44 lets you use different AI models (like Fable 5.1, a powerful AI model) to build and design your website or app, and it can even publish it and help with SEO (search engine optimization, which helps people find your site online).
  • You can tell Base 44 what kind of website or app you want to build, give it examples of designs you like, and ask it to include specific features, like a login section for a finance app that helps track budgets.
2026-08-31
  • Grockbot is a new AI tool (artificial intelligence software) that lets you create AI teammates (virtual workers) to handle tasks, even while you're not working, and it's designed to be easy for anyone to use.
  • These AI teammates can work together, like a leadership team, to make decisions and help you plan, such as figuring out business strategies for the next quarter.
  • You can create many AI teammates, each with a specific job, and they can communicate and delegate tasks among themselves to avoid confusion and duplication.
  • Grockbot provides a simple interface (a chat-style workspace) to interact with and manage your AI teammates, making it user-friendly for beginners.
2026-08-25
  • Claude (an AI tool) now has a design feature that lets you create websites, graphics, and apps, even if you're new to design, by guiding you through a simple process.
  • At the basic level, you just tell Claude what you want, like a UI mock-up for a t-shirt company, and it generates a design for you.
  • To create more unique designs, you can move to the next level by giving Claude specific instructions and inspiration from other designs you like, making it work like your personal design director.
  • Claude can help you save money on design costs, as people often charge hundreds or thousands of dollars for what you can create using this AI tool.
2026-08-16
  • Claude, an AI tool, can now automate Facebook ad campaigns, reducing the need for marketing agencies and putting control back in your hands.
  • AI agents (automated tools that perform tasks) can research the best audiences for your ads, help you use Meta Ads Manager (a complex advertising platform), and analyze campaign data.
  • To use this system, you'll need a budget, a clear offer, a payment processor, and a strategic plan, as well as a Facebook account, a Meta developer account, and a Meta app.
  • The Meta Ads MCP (a tool that connects to Meta's advertising system) allows you to automate all Meta ad operations, and you can set it up by creating a Meta app and connecting it to your ad account.
2026-08-10
  • This update introduces Cloud Code, a tool (software you pay for monthly online) that helps automate marketing tasks, like creating ads, personalizing emails, and setting up appointment systems.
  • The course teaches how to use Cloud Code at different levels, from simple prompts to advanced cloud routines (automated tasks that run without your input).
  • You'll learn to build your own analytics platform (a system to collect and track data) and automate follow-ups, making your marketing efforts more efficient.
  • Cloud Code requires a paid subscription, but the investment can lead to significant returns, as demonstrated by the instructor's business success.
2026-08-07
  • Traditional cloud infrastructure isn't designed for personal AI code generation, where users can customize apps with AI agents (software that helps users create code) to add features just for them.
  • Current systems, like those from Apple and Google, make it hard for users to install non-approved software, while web apps, though customizable, run on outdated cloud models that don't support user customization.
  • The speaker, Kenton Varta, argues for a new infrastructure that allows users to modify their software, drawing a parallel to Richard Stallman's advocacy for software freedom.
  • Varta, the creator of Cloudflare Workers (a serverless application hosting platform), suggests that current systems delay feature implementation and create messy codebases, which AI could help avoid.
2026-08-04
  • MCP apps (a way for apps to send their own user interface into chats) are now supported by major platforms like ChatGPT, VS Code, and Slack, making interactions more visual and interactive.
  • MCP apps allow apps to send their UI to chats, so users can interact with services like Shopify or Hugging Face directly within the chat, rather than just receiving text responses.
  • MCP apps standardize how apps communicate with the chat host, ensuring the host controls the flow of information and actions, like favoriting a song on Spotify.
  • MCP apps are gaining widespread adoption, with early supporters like 11 Labs, Shopify, and Postman, and are now recommended by OpenAI for building ChatGPT apps.
2026-07-31
  • Cursor (a tool that lets you talk to an AI to build apps) can now create a simple app in under two minutes, like a calorie tracker, using a model called GPT 5.6 Soul (a type of AI).
  • The Cursor app has a new "agents view" (a window where you talk to the AI) and workspaces (folders to organize big projects) to help manage different chat sessions (conversations with the AI).
  • You can download Cursor from cursor.com, and it works on both Mac and other computers, with a simple sign-in process.
  • Cursor's updates make it easier to build and manage apps, even for beginners, with features like pinning and renaming chat sessions.

Key points

What it is

  • An "app" is a software program designed for specific tasks, like games, productivity tools, or websites.
  • "Vibe coding" is a new way to build apps using AI agents (automated AI assistants) to write most of the code.
  • Apps are crucial for delivering AI's value to non-technical users by making AI capabilities accessible and engaging.
  • They help focus on user experience, keeping people interested and returning to the app.

How to use it

  • Start by researching and defining a clear plan (spec) for your app, outlining its core function, main user actions (core loop), and additional features.
  • Use AI tools like Claude (an AI assistant) to discuss your idea, research competitors, and design the app layout before coding.
  • Build the app using AI tools like Claude Code, testing it in real-time on your phone as you develop, and iterating quickly based on feedback.
  • Push the app to GitHub (a platform for hosting and collaborating on code) to further iterate and add new features.

Watch out for

  • Avoid jumping straight to coding without a clear plan; define the app's core function, core loop, and accessory features first.
  • Don't skip quality assurance (QA); test and fix issues before launch to ensure a polished product.
  • Building in isolation can hinder design; discuss your app with AI tools during development to improve it.

Tools named

  • Claude (AI assistant for discussing ideas and designing apps), Claude Design (AI tool for creating app layouts), Claude Code (AI tool for building apps), Supabase (database tool for capturing leads), GitHub (platform for hosting and collaborating on code)

Lesson 1: What is App (topic) and why it matters

In AI development, an “app” (a software application for users) is simply a program built to perform specific tasks—like a mobile game, a productivity tool, or a website. What’s changed recently is that AI has made building apps dramatically faster and more accessible. Whereas before you needed a team of developers and significant capital, now beginners can create functional apps using AI to write most of the code. That process—using AI agents (automated AI assistants) to build any app you want—is called “vibe coding,” one of the fastest-moving areas of AI in 2026.

The reason apps matter for AI development is that they are the main way AI delivers value to non-technical people. For example, you might build a consumer app that uses ChatGPT technology via an API (a tool that lets your app talk to an AI service) to automatically analyze and title items. Without the app as a wrapper, that AI capability stays hidden. Apps also enable you to focus on key questions: how will people use the app, where do they lose interest, and what makes them return? AI alone won’t care about these user-experience details—you need a well-designed app to keep people engaged.

Because AI has democratized creation, you can now build niche apps that serve small, specific audiences. Even a cashier can create a mobile app that earns money daily by integrating AI features directly into the user experience. Understanding apps is foundational: they are the layer where AI meets real-world use.

Sources

Lesson 2: How to use App (topic): step-by-step

To build an app, start with research and defining a spec (a clear plan for what the app will do). Use an AI tool like Claude to discuss your idea. First, outline the core function, then the core loop (the main action users repeat), and then any accessory features. For example, if you are building a SaaS (software accessed online) called "Plant Pulse," you would fill in a prompt that tells the AI to research competitors based on your app’s one-liner. This helps you understand the market before coding.

Next, use a design tool like Claude Design to create a beautiful app layout before you build. The design step helps you visualize the app and make tweaks early. Then, move to building the app with Claude Code. A general high-level process is to go from an MVP (minimum viable product) all the way to a finished, live app that works on your phone. You can test it in real time on your phone as you build. For instance, a user might sign up, enter product details, and generate a landing page funnel (a simple page that collects leads). The app then captures those leads with Supabase (a database tool).

You can iterate quickly by discussing changes in the chat. The AI will apply your changes to the application. Once the app is built, push it to GitHub to iterate further and add new features. This pattern of getting ideas out to the public and iterating quickly is key to building a real money-making app.

Sources

Lesson 3: Best practices and pitfalls

When building an app or SaaS (software-as-a-service product), beginners often fall into common pitfalls. The biggest mistake is jumping straight to coding without a clear plan. Instead, start by defining your app’s core function (primary purpose), then its core loop (the main action users repeat), then accessory features that support that loop. This structured design framework helps you build a better app than most on the market.

A second major pitfall is neglecting quality assurance (QA) — you must take time to test and fix issues before launch. Many beginners skip this, but careful review makes the difference between a prototype and a polished product. Similarly, avoid building in isolation: discuss your app with AI tools during development to level up the design.

Remember that even a perfect app fails without marketing. If you have terrible marketing but an amazing app, people simply won’t know it exists. Marketing drives downloads; the app itself retains users. For practical testing, run your app live on your phone before submitting to an app store, and after review, run it again to confirm everything works.

A proven money-making pattern for SaaS is: a user signs up, enters details, generates something valuable (like a landing page), and you capture leads with a database tool like Supabase. This gives you users, saved projects, and lead capture — all monetizable. For deployment, aim for a real domain so you can send actual users to your app and iterate based on their feedback.

Sources